Hello all,
I am putting together a new course based on DH and tied specifically to the effect and context on advertising, commercial activities and that dirty dirty phrase 'marketing'.
I've a 'wealth' of textual reading material - some good, some just ok, others more interesting [please do see below], but what I'd really like to put together and share [after I've collated it all] are other interesting resources e.g. film/movie recommendations, youtube links, images, soundscapes, exhibitions, adverts, quirky and unusual things... etc.
If you have anything that you have come across that you'd like to share, this would be tremendous. In that spirit of sharing, I've put below some of the texts that I'll be using...And it's likely that you'll have some better texts to share also!
Lovely, and thanks!
mh.
DH ADVERTISING
Boddy, William. New Media and Popular Imagination. (Oxford University Press, 2004)
Herman, Edward S. and Chomsky, Noam. Manufacturing Consent. (Pantheon Books, 1988)
Packard, Vance. The Hidden Persuaders. (Pelican Books, 1964)
Day, George S. and Aaker, David A. “A Guide to Consumerism”. (July 1970). Journal of Marketing, Vol. 34, No. 3
The Faculty, Department of Advertising, College of Communication, The University of Texas at Austin. “Thoughts about the Future of Advertising”. http://www.ciadvertising.org/studies/reports/future/white pap.html
Obermiller, Carl and Spangenberg Eric R. “Development of a Scale to Measure
Consumer Skepticism toward Advertising”. Journal of Consumer Psychology, Vol. 7, No. 2 (1998)
Dyer, Gillian. Advertising as Communication. (Methuen & Co., 1982)
Vestergaard, Torben and Schroder, Kim. The Language of Advertising”. (Basil Blackwell Inc., 1985)
Myers, Greg. “Ad Worlds: Brands, Media, Audiences”. (Arnold Publishers, 1999)
Hackley, Chris. “Advertising and Promotion: Communicating Brands”. (Sage Publications, 2005)
DH COMMERCIAL AND BUSINESS
Gottfried Vossen and Stephan Hagemann, Unleashing Web 2.0- from Concepts to Creativity, Morgan Kaufmann, 2007
Chris Anderson, The Long Tail: How Endless Choice is Creating Unlimited Demand, Dan Tapscott and Anthony Williams, Wikinomics: How Mass Collaboration Changes
Everything, Atlantic Books, 2007 Sandy Carter, The New Language of Business: SOA and Web 2.0, IBM Press, 2007
Thomas Friedman, The Word is Flat: The Globalized World in the Twenty-first Century, Penguin Books Ltd, 2nd revised edition, 2007
Neon Kelly, Web 2.0 in Business, Computing, 15 November 2007 Tim Anderson, A world of widgets, wikis and mashups, Personal Computer World,
http://www.pcw.co.uk, May 2007 Reports
Steve Sheppard and Simon Wooton, Regional Economic Impact of ICTs and the Role of RDAs/DAs: A White Paper: Informing the Policy Debate, November 2006
Paul Anderson, ‘What is Web 2.0? Ideas, technologies and implications for education’, JISC Technology and Standards Watch, Feb (2007)
Schubert, Petra and Leimstoll, Uwe, 'Importance and Use of Information Technology in Small and Medium-Sized Companies', Electronic Markets, 17:1 (2007) 38-55
Autio, Erkko, 'Four types of innovators: a conceptual and empirical study of new, technology-based companies as innovators', Entrepreneurship & Regional Development, 7:3 (1995) 233-248
Erkko, Autio and Helena, Yli-Renko, 'New, technology-based firms as agents of technological rejuvenation', Entrepreneurship & Regional Development, 10:1 (1998) 71-92
Dahlstrand, Åsa Lindholm, ‘Technology-based SMEs in the Go ̈teborg Region: Their Origin and Interaction with Universities and Large Firms', Regional Studies, 33:4 (1999) 379-389Petrič, Gregor, 'Conceptualizing and Measuring the Social Uses of the Internet: The Case of Personal Web Sites', The Information Society, 22:5 (2006) 291-301
DIGITAL ASSETS
Ross, S. “Position Paper on DAMS for the Heritage Sector” Moon, M. “How do Cultural Artefacts Become Digital Assets?” both in: Digicult Themes, Issue 2, http://www.digicult.info/pages/themiss.php
Christine L. Borgman, Scholarship in the Digital Age: Information, Infrastructure, and the Internet, Boston: MIT Press (2007).
Deegan, M., and Tanner, S. (2002) Digital futures: strategies for the information age, Library Association Publishing.
Claman, T. “DAM: A guide to broadcast applications and considerations” http://fp.avid.com/resources/articles/TimClaman_DAM_BE2007.pdf
Also the Henry Stewart Talks series on Digital Asset Management: http://hstalks.com/ - look under marketing and management, and then add in digital asset management as the keywords.
FOR FUN!
Steven Levy (2010) In the Plex: how google thinks, works and shapes our lives, New York: Simon and Schuster
David Leigh and Luke Harding, (2010) Wikileaks: inside Julian Assange’s war on secrecy, London: Guardian Books
Brad King and John Borland (2003) Dungeons and Dreamers: the rise of computer game culture from geek to chic, New York: McGraw Hill
Charles Arthur (2012) Digital Wars: Apple, Google, Microsoft and the battle for the internet, London: Kogan Page
Parmy Olson (2012) We Are Anonymous: inside the hacker world of Lulzsec, Anonymous and the Global Cyber Insurgency, New York: Heineman
